The E-Marketing world is really gaining ground
in Nigeria. No wonder Information Marketers prefers to market their product on
Facebook. The California-based social networking giant has announced that 16
million Nigerians visit Facebook every month with 100% of them doing so through
their mobile phones.
The report released shows that A further
breakdown of the figure shows that 7.2 million people visit Facebook each day
while 6.9 million of the daily active people access Facebook on mobile.
Head of Africa for Facebook, Nunu Ntshingila
said, “We know the mobile platform people use the most in Nigeria is Facebook
and up to 77% of Nigerians on Facebook use their mobile device to discover new
products and services.
From I’m
obvious fact, Nigerians are sophisticated mobile users and this is increasing
fast- people are ahead of businesses, and we’re here to help businesses create
mobile-fast solutions to grow their businesses
The announcement
of these figures collided with Friends Day (4 February), or Facebook’s 12th
birthday. Facebook hosted a dinner for women leaders in Nigeria where
Mendelsohn and Ntshingila spoke about entrepreneurism and technology can drive
economies and create jobs.
“For us,
Friends Day in Nigeria was about hearing the stories of our community using
Facebook our platform to grow and connect with others. We have made amazing
progress over the past year. We are only 1% done in Nigeria and inspired to do
even more in this fast-moving, mobile first country,” said Nicola Mendelsohn,
Vice President, EMEA, at Facebook.
Just last year, Facebook announced that the number of people in Nigeria and Africa as a whole using Facebook Mobile had increased significantly. At that time, monthly active users in Nigeria stood at 7.1 million.
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